Spike left for the Yankee game moments later.
The poster that made the book. The series was posted here in May 2008.
Design for Obama.
Last night at Taschen, Spike Lee signed copies of his new anthology, Design for Obama. One of the posters we did for the Obama Virginia State HQ last year was chosen for the book. Nice. Cool to meet Spike, too. Thanks to Lee Dayvault, my talented AD on the series.
Spike left for the Yankee game moments later.
The poster that made the book. The series was posted here in May 2008.
Spike left for the Yankee game moments later.
The poster that made the book. The series was posted here in May 2008.
Verbal warfare.
Walmart sells more video games than any other retailer. Last year for Madden 09, we created a "Smack Talk" rivalry between two gamers named Nick and Steve. The spot was a huge hit virally. This year for the intro of Modern Warfare, we brought back the guys, but added even more content including Office-style back stories for each. I directed the three virals shown here with Brian Aldrich through Furlined. Art director: Adam Stockton Copywriter: Trent Patterson Producer: Darbi Fretwell Editors: Adam Svatek, Andrew Leggett, Beast/LA
Nick, the Single Guy Gamer, calling in sick.
Nick, the Single Guy Gamer, calling in sick.
A little thing from the world's biggest company.
We all know that the little things in life can add up to make a big difference. That has been the driving force behind our strategy for Walmart and the tagline “Save money, live better.” We wanted to put that thought into a larger context outside of our day-to-day tactical work. The creative team, Dave Muhlenfeld and Brian Williams, had the thought that music, combined with the right lyrics and visuals, could bring the emotional heft we were looking for. The team added a poignant element: each line of the song would be sung on camera. The result is a celebration of life’s precious moments. And a tribute to Walmart’s commitment to provide a higher quality of life for millions by helping them save money. CD: Nancy Hannon, Joe Alexander Agency Producer: Shelly Eisner Director: Mark Malloy, Furlined EP: George Meeker Editor: Robert Duffy, Spotwelders Music; Elias
He was our insurance policy.
The healthcare debate continues. But there was no arguing Ted Kennedy's passion for universal care for all. He was a great man and we will all need to step up to somehow replace his important voice. We can do this. Tribute ad created for the JFK Presidential Library in Bsoton. Art director: Sarah Rowland. CD/Copy: Joe Alexander.
3 went in 1969. 1.25 million went in 2009.
We landed on the moon last night! According to Google Analytics, over 1.25 million unique visitors jumped onboard wechoosethemoon.org from launch on July 16th to landing July 20th. A grand success - and the numbers are just coming in. Congrats to our amazing team at Martin, Domani, AOL, JFK and so many others. It's been quite the ride.
Are you going to the moon?
As part of the 40th Anniversary of the landing on the moon, we're going to celebrate by going back - in cyberspace. On July 16th, 2009, exactly 40 years to the second, we are recreating the Apollo 11 mission online. You're invited to climb onboard with Buzz, Neal and Michael by going to a special teaser site. Sign up for email, download the app, follow on Twitter. Just go to wechoosethemoon.org. it's going to be a blast. Art director: Brian Williams. Copy: Wade Alger. Producers: Norma Kwee, Darbi Fretwell. Production Company: Domani Studios, Brooklyn, NY.
We are doing it because it is hard.
1962. John Kennedy declares America is going to the moon. And we're going to do it not because it's easy but because it's hard. (Or, haaaaad.) The speech is still inspiring 40 years later. So much so, it inspired a very talented team at Martin to come up with a beautiful magazine campaign, now finding it's way into national publications. Art director: Brian Williams. Copy: Wade Alger. CD: Joe Alexander Producer: Jenny Schoenherr. Art Buyer: CIndy Hicks.
A world with more birthdays.
Cancer has become so much a part of our lives, we have become somewhat numb to its dangers. We've gotten to the point where maybe we have simply accepted it as inevitable. Someday, somewhere, somehow, it will touch us. The American Cancer Society has been fighting against cancer for over 100 years. We just finished a new campaign for them, the idea being that despite the relentlessness of the disease, we should have hope. Not blind faith in a cure, but a quiet faith in imagining a world where cancer is less of a killer and more of a nuisance. A world where we celebrate more birthdays. Writer: Ken Hines Art Director: Kevin Ragland Producer: Molly Schaaf Director: Mike Mills Editor: Angus Wall Music: HUM/LA
Golf pros are funny. Really.
Had a chance to do more directing in February. We cast in LA, shot four spots in one long day in Phoenix, edited in LA. The spots are running on The Golf Channel and recently were selected for Creativity creativity-online.com/work/view?seed=78a91cdf Producers: Darbi Fretwell, Jess McMahon. Production Company: Original Films. DP: Geoff Madeja. Editor: Adam Svatek, Filmcore/LA.
Obama wins. Again.
A couple of things Conscience produced for the Obama campaign recently won cannonballs at the 2008 Richmond Show. We made these posters for the local Richmond chapter of Obama for America. Art director: Sarah Rowland. Writer: Joe Alexander
A busy start to 2009.
Been neglectful of posts. Busy as snot, as they say in Minnesota. This is a series for PING's 50th anniversary, A half century since Karsten Solheim invented the first "forgiving" golf club in his garage, making the game easier for all of us. Art director: Matt Davis Writer/CD: Joe Alexander.
Subscribe to:
Posts (Atom)
