Walmart sells more video games than any other retailer. Last year for Madden 09, we created a "Smack Talk" rivalry between two gamers named Nick and Steve. The spot was a huge hit virally. This year for the intro of Modern Warfare, we brought back the guys, but added even more content including Office-style back stories for each. I directed the three virals shown here with Brian Aldrich through Furlined. Art director: Adam Stockton Copywriter: Trent Patterson Producer: Darbi Fretwell Editors: Adam Svatek, Andrew Leggett, Beast/LA
Nick, the Single Guy Gamer, calling in sick.
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An inspiration every day.
The game is always great. The crew, even better.
I skate and run by this every time I'm in Santa Monica. It reminds me to stay healthy and be grateful. Just like my Dad.
My three blessings.
My father was always aware of right and wrong. He had very defined moral guidelines. And yet, he was respectful and open to differing points of view and new ideas. I hope he passed those same traits on to me. I hope, if nothing else, he gave me a conscience. To my father, this site is dedicated to you.
Joe Alexander
Posts.
Ace in the service, WWII.
An inspiration every day.
The annual Ace Cup.
The game is always great. The crew, even better.
Hello, Ace.
I skate and run by this every time I'm in Santa Monica. It reminds me to stay healthy and be grateful. Just like my Dad.
Proud papa.
My three blessings.
Thank you.
The content here is the result of many talented collaborators over the years. Words could never completely express my full gratitude.