We all know that the little things in life can add up to make a big difference. That has been the driving force behind our strategy for Walmart and the tagline “Save money, live better.” We wanted to put that thought into a larger context outside of our day-to-day tactical work. The creative team, Dave Muhlenfeld and Brian Williams, had the thought that music, combined with the right lyrics and visuals, could bring the emotional heft we were looking for. The team added a poignant element: each line of the song would be sung on camera. The result is a celebration of life’s precious moments. And a tribute to Walmart’s commitment to provide a higher quality of life for millions by helping them save money. CD: Nancy Hannon, Joe Alexander Agency Producer: Shelly Eisner Director: Mark Malloy, Furlined EP: George Meeker Editor: Robert Duffy, Spotwelders Music; Elias
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An inspiration every day.
The game is always great. The crew, even better.
I skate and run by this every time I'm in Santa Monica. It reminds me to stay healthy and be grateful. Just like my Dad.
My three blessings.
My father was always aware of right and wrong. He had very defined moral guidelines. And yet, he was respectful and open to differing points of view and new ideas. I hope he passed those same traits on to me. I hope, if nothing else, he gave me a conscience. To my father, this site is dedicated to you.
Joe Alexander
Posts.
Ace in the service, WWII.
An inspiration every day.
The annual Ace Cup.
The game is always great. The crew, even better.
Hello, Ace.
I skate and run by this every time I'm in Santa Monica. It reminds me to stay healthy and be grateful. Just like my Dad.
Proud papa.
My three blessings.
Thank you.
The content here is the result of many talented collaborators over the years. Words could never completely express my full gratitude.