The best of 2016.

Every year, I make a top 10 of the best ideas in the agency. It's a tough list to make, especially this year where we did a lot of stellar work. I'm most proud of the strides we made outside of TV. Talent added in social and digital is starting to pay off. We can be SO much better, but a great stride in the right direction across the board. Congrats all. See the reel here: https://wdrv.it/5fc99555a

Raccookin'!

Our goal for anything we produce for GEICO is to put them in the very top consideration set when someone is shopping for insurance. In other words, create as many leads as possible with the content we make. The more leads, the higher the close rate for GEICO. And social content is becoming a sure-fire way to open doors to more leads. These crazy Facebook videos are one of my favorite extensions of the year. Gross. But damn funny. Check them out here: https://www.youtube.com/watch?v=O-3LD1JRmuc

Sam.

Craft is the most important thing a creative can bring to any idea. A script can be great in script form but until it's made, it's only words on paper. This film was ok as a script. But the execution raised it at least three levels. From good to great. Get the Kleenex ready. Here is Sam for Purina Feed: https://www.youtube.com/watch?v=7Kk79NJtC_k