We are doing it because it is hard.

1962. John Kennedy declares America is going to the moon. And we're going to do it not because it's easy but because it's hard. (Or, haaaaad.) The speech is still inspiring 40 years later. So much so, it inspired a very talented team at Martin to come up with a beautiful magazine campaign, now finding it's way into national publications. Art director: Brian Williams. Copy: Wade Alger. CD: Joe Alexander Producer: Jenny Schoenherr. Art Buyer: CIndy Hicks.