This idea is not Mini.

The business is for doers, not talkers. If you're not making things happen, you're not doing your job. Brig White is exceptionally good at being a MAKER. He's an art director but he's also a director, prop maker, writer, visual artist, illustrator, designer, carpenter, there is simply not enough time in the day for the idea machine called Brig. The attached spot called Mel's Mini Mart for Oreo started when he went into his garage on a weekend and built a Mel's Mini Mart with his own hands. Then, working with writer Danny Robinson and our crew downstairs at RWS and Hue&Cry, made a film the following weekend. Check it. The finished film is close to what we presented to our amazing client, who approved the concept on the spot. Bottom line, if Brig doesn't make Mel's, Mel's doesn't get made.