Moore good ideas, #2.

Maybe my favorite idea of the 2014 at the agency. The Ben Moore client had a simple assignment for us: tell the world about their sponsorship of the Boston Red Sox baseball team. The Red Sox just happen to play in one of the most iconic stadiums in all of the sports because of The Green Monster, the famous left field wall that's over 37 feet tall. Guess who paints the Monster green? Yup. Ben Moore. BOOM! The team named the paint, designed the can and now it's for sale for Red Sox fans everywhere. Of course, we had to build a kick ass online experience here monstereverywhere.com and make some films. Maybe the coolest thing? For every can of paint sold, the brand is going to donate to have Little League fields upgraded across Boston. The press has gone gaga and there's more fun coming. Congrats to all.