Jingles? No. Brand melodies? Yes.

The Oreo campaign this year proved that music is back in full force. Of course, it's always been around as an important part of advertising, but more and more brands like Oreo are using it as a central pillar of the way a brand behaves and connects with consumers. That was the central theme of our panel at Cannes that included David Muhlenfeld of Martin, the writer and composer of all the Oreo music. And David Leinhardt from Duotone, the producer of the multi-Grand Prix winning Chipolte campaign. We spoke in the 10:00 am slot and had a big crowd considering the Gutter Bar probably closed right before. Thanks for having us, Cannes!