Our first "planned" viral for WM: frankthefruitcake.com. He's part fruit, part nuts, all annoying. Frank is voiced by Bobcat Goldthwait and sits on your Facebook wall just begging to hang around for the holiday. But like all fruitcakes - real and digital - he just isn't very likeable and eventually you send him away to annoy friends. Thanks to Unit9 for making Frank so, well, charming. Case study attached.