When Steve Jobs passed away, all of us Apple devotees felt a huge loss. A strangely personal loss. Most of us never meet him. But that was the power of his products. They are "personal." Like no other machines before them, they are an extension of our loves, dreams, hopes, fears. Jobs brought a simplicity and elegance to our lives through his thinking that we don't have in most every other aspect of our lives. So that's what inspired to create whatwouldstevedo.com. A simple link shortening of crowd-sourced submissions, aggregated on a Twitter feed, for things that need to be simplified. Submit your own at: wws.do