Design for Obama.

Last night at Taschen, Spike Lee signed copies of his new anthology, Design for Obama. One of the posters we did for the Obama Virginia State HQ last year was chosen for the book. Nice. Cool to meet Spike, too. Thanks to Lee Dayvault, my talented AD on the series.



Spike left for the Yankee game moments later.



The poster that made the book. The series was posted here in May 2008.

Verbal warfare.

Walmart sells more video games than any other retailer. Last year for Madden 09, we created a "Smack Talk" rivalry between two gamers named Nick and Steve. The spot was a huge hit virally. This year for the intro of Modern Warfare, we brought back the guys, but added even more content including Office-style back stories for each. I directed the three virals shown here with Brian Aldrich through Furlined. Art director: Adam Stockton Copywriter: Trent Patterson Producer: Darbi Fretwell Editors: Adam Svatek, Andrew Leggett, Beast/LA



Nick, the Single Guy Gamer, calling in sick.

Steve, the Dad Gamer, securing the home front.

Nick, the Single Guy Gamer, finding inspiration.

A little thing from the world's biggest company.

We all know that the little things in life can add up to make a big difference. That has been the driving force behind our strategy for Walmart and the tagline “Save money, live better.” We wanted to put that thought into a larger context outside of our day-to-day tactical work. The creative team, Dave Muhlenfeld and Brian Williams, had the thought that music, combined with the right lyrics and visuals, could bring the emotional heft we were looking for. The team added a poignant element: each line of the song would be sung on camera. The result is a celebration of life’s precious moments. And a tribute to Walmart’s commitment to provide a higher quality of life for millions by helping them save money. CD: Nancy Hannon, Joe Alexander Agency Producer: Shelly Eisner Director: Mark Malloy, Furlined EP: George Meeker Editor: Robert Duffy, Spotwelders Music; Elias