Putting ideas to good use.

Printouts. Ink. Packaging. Toxic materials. Waste. Ad agencies leave an incredibly large carbon footprint. About a year ago, a group of us at the agency set out to reduce our emissions. The first thing: implement single-stream recycling at every desk. Cans, bottles, plastic, paper, newsprint, etc. all in one container. Now, we pick up trash on odd days only. The result has been a reduction in our waste and more recycled materials. Of course, we had to create some great posters to tell everybody about our new program. Art director: Jenny Lui. Writer: Rex McGubbin. CD: Joe Alexander