The anti-ad school.

Nancy Rice, One Show Hall of Fame member, has a pretty novel thing going in Minneapolis. She is teaching the advertising craft to undergraduates at MCAD. Basically, these kids are getting world-class mentoring from great professionals - minus the 30k it costs to go to more celebrated ad graduate schools. We created these posters for Nancy with the idea being how you think and craft an execution can sometimes be even more important than the idea itself. In my opinion, at least, kids in the graduate schools spend so much time "power-pointing" their ideas with planners, account people, etc. that they never learn finishing skills. Art director: Daniela Montanez CD: Joe Alexander