Long copy. Where ya been?

This is a print ad for a small golf apparel brand called Turtleson. They are just getting started and our idea was simple: talk to their audience about a way of life. And maybe buy some clothes along the way. I remember when it was called a "soft sell" approach versus a "hard sell." Seems brands are still debating those two ways to go. Thanks, Cabell, for the work. And words.