Long copy. Where ya been?

This is a print ad for a small golf apparel brand called Turtleson. They are just getting started and our idea was simple: talk to their audience about a way of life. And maybe buy some clothes along the way. I remember when it was called a "soft sell" approach versus a "hard sell." Seems brands are still debating those two ways to go. Thanks, Cabell, for the work. And words.

The Butter Pecan has landed.

Working on Gelati Celesti has been a blast - all the way to the moon. This is a social post celebrating the moon landing. Caption: One small scoop for man, one giant leap for mankind. Thanks, Cabell, for the opportunity.

10 years and 50 years ago.

50 years ago, man landed on the moon. 10 years later, we did it again. wechoosethemoon.org, a live re-creation of the Apollo moon landing, went live at 9:36 AM, July 16, 2009, exactly 40 years to the second from the actual landing. Maybe the favorite project I ever worked on for the simple reason I was out of my comfort zone from day one. Scary but good scary. Below, a photo of the mission control for the six months it took to make this idea happen. Brian Williams, Wade Alger and the amazing Norma Kwee at the controls. Thank you team. What a ride it was.