You'll need that beard to wipe away your tears.

Fact: guys like fruity drinks but are embarrassed to order them at the bar. All great insights lead to great ideas - or should I say - most do. Here's one for Stoli. Great writing by Neel. Link to Adweek:http://www.adweek.com/news/advertising-branding/new-stoli-campaign-aims-break-stigma-against-men-who-enjoy-fruity-cocktails-171939