It's the little things.

Craft is my new push for 2015. The attention to detail we put in the work is what makes a good idea a great one. Craft is one of the things that sets us apart from other agencies. It always has.  I also believe a well-crafted piece connects better than one that isn't. Shown here is the leave behind for the Tic Tac pitch. Whitney McCall, a young designer, put the entire deck inside a hand-made Tic-Tac box.  Great idea. Oh, we won the pitch, too.