GEICO has been a trailblazer on so many fronts. How to buy insurance. How to sell it. How to advertise it. Basically, turning a once completely invisible product into one coveted by just about any creative in the business. Way before Mayhem, there was a Gecko turning the insurance world upside down. That little lizard has learned a lot along the way. And in keeping with the brand's zig when everyone else is zagging approach, our creative team saw an opportunity. If the Gecko can sell car insurance, certainly he can teach us about anything. Maybe he can even write about it. And so, Adam Stockton, art director, and Anne Marie Hite, copywriter, present "You're only human, a guide to life," written and illustrated by the Gecko. (With a little help from his human friends at Martin and Workman Press.) Congrats, team. Cannes? Sure. Pulitizer? Now we're talking.
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An inspiration every day.
The game is always great. The crew, even better.
I skate and run by this every time I'm in Santa Monica. It reminds me to stay healthy and be grateful. Just like my Dad.
My three blessings.
My father was always aware of right and wrong. He had very defined moral guidelines. And yet, he was respectful and open to differing points of view and new ideas. I hope he passed those same traits on to me. I hope, if nothing else, he gave me a conscience. To my father, this site is dedicated to you.
Joe Alexander
Posts.
Ace in the service, WWII.
An inspiration every day.
The annual Ace Cup.
The game is always great. The crew, even better.
Hello, Ace.
I skate and run by this every time I'm in Santa Monica. It reminds me to stay healthy and be grateful. Just like my Dad.
Proud papa.
My three blessings.
Thank you.
The content here is the result of many talented collaborators over the years. Words could never completely express my full gratitude.