It's not easy. Just Google Wal-Mart and let the bashing begin. Making commercials for a brand like this is not for every creative. Some just can't get past the reputation. But I'm an optimist. I don't see a bad company. I see a force for positive change. So I jumped at the chance to work on the Earth Month campaign. It's not One Show gold. But I think it moves the ball forward for the brand and helps move the conversation from "I hate Wal-Mart" to "I didn't know Wal-Mart did that." Read a review here: www.brandweek.com/bw/search/article_display.jsp?vnu_content_id=1003798259 Art Director: Ron Villacarillo. Writer: Lee Remias. producers: Dan Kaplan, Katie Chirgotis CD: Joe Alexander.
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An inspiration every day.
The game is always great. The crew, even better.
I skate and run by this every time I'm in Santa Monica. It reminds me to stay healthy and be grateful. Just like my Dad.
My three blessings.
My father was always aware of right and wrong. He had very defined moral guidelines. And yet, he was respectful and open to differing points of view and new ideas. I hope he passed those same traits on to me. I hope, if nothing else, he gave me a conscience. To my father, this site is dedicated to you.
Joe Alexander
Posts.
Ace in the service, WWII.
An inspiration every day.
The annual Ace Cup.
The game is always great. The crew, even better.
Hello, Ace.
I skate and run by this every time I'm in Santa Monica. It reminds me to stay healthy and be grateful. Just like my Dad.
Proud papa.
My three blessings.
Thank you.
The content here is the result of many talented collaborators over the years. Words could never completely express my full gratitude.