What matters.

It's been one month since I left the place I worked at for almost 27 years. Everyday is filled with a river of emotions. Sadness, mostly. But what I've realized in the cold light of the day? That in the end what matters is not the awards, the success, the money, the attention, the praise. What matters is the people pictured on this wall in our bedroom. Family. They sustain me now. And I will forever be grateful for their love.

Change.

I'm no longer at my home for the last 26 years, The Martin Agency. The place and the people changed my life. How much? That's me when I started. Serious hockey flow, right? Now it's time to do something new. I have no idea what. But it's going to be an adventure. I might even bring back the suspenders. We'll see.

Making films.

Takes a lot to go right to make a piece of film you can be proud of. Writing. Art direction. Execution. Detail. Music. Casting. Edit. VO. When they all work together, the viewer fells something. In the heart.  Congrats to the team. Job well done.

Making butter better.

There is nothing this agency can't make. Nothing. Our digital creds are especially underrated. We built the new Land O Lakes website from scratch. Check it out here: https://www.landolakes.com/

I am so not the audience, but this is epic.

Have never played a video game like Shadow of War. Not a big fan of the blood and gore. But I am a big fan of this campaign. Incredible craft. And it worked. A record-breaking launch.

Purina print.

Very nice, simple idea executed with craft. Always a winner.

Surprising? Nope.

GEICO continues to crank out the funny stuff - and sell car insurance. GEICO is closing in on the number one spot,  right on the heels of Allstate. Proving great work always outperforms shitty work. See it all here: https://www.youtube.com/watch?v=Gl3l6Bq6bMo

Triangle.

Running of the Bulldogs.

Sloth, from a brand new campaign called "Count on it."

In the aftermath of Charlottesville.

The ugly confrontation happened just 50 miles from Richmond. By Monday, a small team here had the perfectly poignant response. The Virginia Tourism slogan, created by the agency over 50 years, is still in use and going strong. We reached out and thankfully, the leaders there saw how important and timely this could be for all. Today, the hashtag is still being spread. And the healing continues. Thank you, Mike, Britta, BRK, Kim Z., Karen and many more.

13 Lions in Cannes.

A very nice run in France. Great work for GEICO and DONATE LIFE.  The life and death of Coleman F. Sweeney was a huge hit. Three Golds. Always an honor to go up on stage - that never gets old. Congrats to the teams.

Boyz to Men selling car insurance.

The latest in our "It's what you do campaign" for GEICO and maybe one of my favorites. Kudos to Neel, Justin and Steve.

On another roll with pre-roll.

The GEICO team continues to re-invent the re-invention of those nagging pre-roll ads. The craft in this execution is perfect. Neel and Mazzer, you crushed it again.

A great start to the 2017 award season.

With D&AD, Andy's and One Show under our belts, we look forward to Cannes. 7 pencils from D&AD, including one yellow for Donate Life. 11 pencils at One Show, including 4 golds for GEICO and Donate Life, plus 22 finalists. Couldn't be more proud of the teams as they push to make the best work in the world.

Donate Life. Winning the fight to save lives and pick up some recognition along the way.

Martin London with some goodness.

Martin London starting to run smooth with this new work for Dunkin' Donuts. Really smart stunt deployed during the recent London Marathon. Read more here: http://creativity-online.com/work/dunkin-donuts-marathon-motivator-film/51586 And look out for more donut nuttiness to come.