Paint the town crafty.
Great idea, beautifully executed from the Ben Moore team. Provocative in a very boring category. Intelligent because the audience is. Nice.
Humbled. Excited.
Still feeling a little sheepish to be named the Jury President for Film at Cannes this year. http://www.canneslions.com/awards/the_juries/#festival-1/detail-1-15/ Looks like a great crew to preside over. Can't wait to start the debates. Grateful to have the chance. Thanks to my team for giving me the opportunity.
Our latest pre-roll for GEICO. The second album.
Unskippable last year won the Film Grand Prix at Cannes. Now the daunting task of following up maybe the best campaign in the agency's history. Enter Fast Forward, a very different idea, but still built on the premise of disrupting the pre-roll. I think it's a pretty damn good second album.
Keeping the bar high.
Some new work for GEICO continues a good run of work I'm proud of. Both campaigns are primarily online and pull social levers as well. Business is good for GEICO and hopefully our work is a big reason. Car insurance has never been more competitive. Advertising is a powerful way to stay in the consideration set. The case study for Brocabulary.
Being emotional is hard.
Creating emotional storytelling in film is hard. You have to get so much right. This new work for Experian does a lot right. The idea - credit isn't a score, it's a skill - is rock solid. But then so is the casting, edit and camera work. Would have been easy to make this script soft and expected. Nice job.
B2B print. What the agency was built on.
Our first campaign for Purina feed. Reminds of the kind of print that put Martin on the map for FMC, Mobil, GE Locomotives and so many more. Simple, crafty, powerful.
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