Getting 450 people at an ad agency to become more green is challenging. Slowly, we're changing behaviors. We're recycling more paper and plastic. We're making less copies and more digital presentations. We just held our first Organic Market. We have new bike racks. The green kitchen is doing great. But we keep thinking: how can we persuade a pretty habitual bunch to care even more about the planet? They have enough life or death stuff to deal with - this is advertising, after all. Every year, we hold Take Our Kids Work Day at the agency. This year, we had a ton of kids participate. The theme, naturally, was "Being Green." Lightbulb!! What if the kids did our job for us? Maybe they can tap into the emotional benefits of being green. The result is posted below. Kids, well, they are fun to shoot. You expect little surprises and they happen every time. Producers: Darbi Fretwell, Norma Kwee. Writers: Norma Kwee, Joe Alexander. DP: Jim Vaile. Editor: Scott Malkie. Music: Singing Serpent. Director: Joe Alexander.
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