conscience

My father was always aware of right and wrong. He had very defined moral guidelines. And yet, he was respectful and open to differing points of view and new ideas. I hope he passed those same traits on to me. I hope, if nothing else, he gave me a conscience. To my father, this site is dedicated to you.

Hope it's not jinxed.

Adweek just picked the 20 favorites to win at Cannes and Geico Unskippable is on the list. Let's hope that's not the kiss of death. ...

The Martin Agency at 50.

The work of 50 years hangs on two giant walls at the agency. It could be double that - easy. I've been curating the wall with help of th...

Cannes is for lovers.

Headed to Cannes in a week for the Lions Festival. Our friends at McCann are throwing a beach party for us on Thursday night in honor of the...

Ace Scholarship winner #3.

Kennedy Xiong is the 3rd recipient of the Ace Scholarship. The gift was named in honor of my late dad, a life long educator, and goes to min...

The pre-roll roll continues.

Following 4 golds and a silver at The One Show, the Geico Unskippable campaign keeps rolling. I was in London for work and headed to the sho...

Unskippable is unstoppable.

The team for Geico - Neel and Mauricio - had a simple brief: make some pre-rolls. Thank God, they did much more. They re-invented probably t...

This staff.

This team of ours amaze me with their talent, but even more, with their hard work and resilience. Man, the demands we put on creatives these...

Oreo global: PLAY.

This is our best work so far in 2015. Just breaking and breathtaking. Will be OOH around the globe. The theme for the year: Play with Oreo. ...

Bad-ass ness.

Duvel is one fine beer. When we won the business earlier this year, we created a total redesign of their labels and packaging, highlighting ...

A case for Mad Men.

For your consideration, judges. The Mad Men print we created for AMC. Love this campaign and hope the love is returned. Nice work by one of ...

One Show ROI.

Been a blast to work with Pum and her Design Army creating the theme for the 2015 One Show. It's all about the huge return we all get wh...

Some LGBT LOL.

It's great to see the LGBT community being embraced by brands. It's even better to see the work start a have of humor, even better, ...

It's the little things.

Craft is my new push for 2015. The attention to detail we put in the work is what makes a good idea a great one. Craft is one of the things ...

Sir Williams.

Brian Williams has been one of the most award-winning creatives in the world since 2010. I think he's won 16 Lions, 10 One Show pencils ...

Dropping category convention from 10,000 feet.

BFG tires has been doing breakthrough cool stuff that nobody ever sees for the last few years. Unless you are a gigantic tire nerd, you won...

J. Roddy in the house!

Making stuff happen. We do that by letting our teams create stuff outside their regular workload. But we also do it by providing the capabil...

Partners in arms.

We didn't mean to all cross our arms at once. I guess that happens when you've known and worked together for over 20 years - you kin...

Moore good ideas, #2.

Maybe my favorite idea of the 2014 at the agency. The Ben Moore client had a simple assignment for us: tell the world about their sponsorshi...

Moore good ideas, #1.

Benjamin Moore is a very high end quality paint. The choice of the best contractors not because it's cheap but because it just performs ...

GEICO rolls on.

We're coming up on our 20th anniversary with GEICO. It's been a special relationship since day one. Why? I think mutual respect and ...

Why I love my job.

It makes me happy. Happy about the work we do. Happy for the people who make it. Happy for the clients who put their names on it. Happy for ...

This idea is not Mini.

The business is for doers, not talkers. If you're not making things happen, you're not doing your job. Brig White is exceptionally g...

Bringing us together one light at a time.

Martin Labs is filled with our mad scientists, the square pegs in round holes, the "crazy ones" as Apple so famously put it. Voggy...

Jingles? No. Brand melodies? Yes.

The Oreo campaign this year proved that music is back in full force. Of course, it's always been around as an important part of advertis...

Cannes!

Fun to be back and serving for the first time on the Cyber jury. I look around the room and see so much talent. It reinforces the honor it i...

The 2nd Ace Scholarship goes to...Yemi!

Yemi Fadahunsi of Harding High in St. Paul is the 2014 winner of the Ace Scholarship. The Ace goes every year to a graduating minority senio...

A Wonderfilled award season.

The Oreo campaign has enjoyed a great run so far and for good reason. Everything about it - the animation, storytelling, craftsmanship and m...

Mad love.

A series of "For your consideration" ads for AMC and "Mad Men." Just love the art direction and writing, a perfect examp...

His last ad may have been his best.

It's been 4 months since Mike Hughes passed away. A few weeks before he died, he had an idea and the video here is based on the email h...

Poo.

Earth University is a special place where young people from all of the globe learn sustainable practices that they then bring back to their ...

JFK lives on.

The site went live on the anniversary of his death, but the content keeps coming in. Here is a short on the Brooks Brothers Fitzgerald su...

It's just wonderfilled.

The campaign for Oreo is my favorite thing of 2013 at the agency, beating out Hump Day and not counting the Emmy for Clouds. Here's ...

What you did for me.

You gave me a career I am proud of. You gave my family a wonderful life. You taught me humility. You gave me opportunity. You never penn...

The most shared ad of 2013.

Guess what commercial it is? Hump day for GEICO just surpassed Dove Sketches as the most viral ad of 2013. Mike, Mike, Mike Hughes is eve...

And the Emmy goes to.....

Crazy to think we won an Emmy for Clouds over Cuba. Still pinching myself. I think the most gratifying thing of all is that the agency is no...

Here are all the young people.

The One Club is an amazing force in the business and I'm not just saying that because I'm on the board. Mary and Kevin and crew have...

Hue & Cry.

Exciting to see our very own in-house motion graphics capability taking off. Lead by the extremely talented Magnus Hierta, this crew has don...

11 Lions. Are you serious?

Still hasn't sunk in. Clouds over Cuba won 11 Lions at Cannes, including three Golds. Bummed we missed out on at least one Grand Prix be...

Art meets commerce.

The latest for Morgan Stanley. It's amazes me still that there are people in our business who think what we do is a science. I'm gla...

Forecast: Clouds giving way to sunshine.

Another big night at One Show Interactive for Martin and the JFK Clouds team. Clouds over Cuba won a gold and two silver pencils, while the ...

The first Ace winner.

Introducing Chidyaonga Shalita, the first winner of the The Ace Scholarship. The Ace is given to a male, minority graduating senior in the S...

Wonderful.

There's a lot to love about the new Oreo work. What I love most? It's one of our first truly global campaigns. Couldn't be proud...

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